"Become my customer, and if you don't agree that
the quality is at least as good as represented,
and the price is the best you can get anywhere,
just let me know and I'll cheerfully refund your money."
Richard S. Yaffin
Licensed Diamond Broker
Estate Jewelry Ltd.
You've heard about the "4 C's of diamond buying"...
Color, Clarity, Cut and Carat ...





Well, there is a 5th C...
C O S T
And keeping the cost in line is how we keep our prices low.
Keeping prices low is dependant on the commitment to do it.
First, we limit our sources to private owners and local estates. That way we set price and the quality standards. We reject buying promotional or commercial quality items. We pride ourselves in showcasing high quality items... eighteen karat gold and platinum whenever possible. We pick and choose because higher quality jewelry looks and feels better, holds it's value longer and offers better investment potential.
I work alone. I'm personally involved with every transaction, every phone call, every email, every appraisal and every purchase. You will deal exclusively with the man in charge.
We know what we're doing. My father, David Yaffin, spent his lifetime dealing in jewelry and diamonds and taught the business to me. I've been doing this for over thirty years. During that time, I've studied with the GIA to become a gemologist, attended dozens of seminars, conventions and study groups, generated 1000's of appraisals and sold millions of dollars in diamonds.
We keep it honest... really straight forward, frank and truthful. We currently are a member in good standing of the Better Business Bureau and in years past served on the board of directors of the Better Business Council.
We welcome outside appraisals... What doctors refer to as a "Second opinion". By getting that independent "Second opinion" appraisal, our customer knows for certain that we were truthful about the merchandise we sold, in regard to both the quality and the value.
That's enough about us, now it's your turn.
Visit us and choose from our varied selection. We'll share all the pertinent information...
and put everything down in writing on your receipt when you buy it. Next, take it for an outside independent appraisal. If you're not satisfied for any reason with the appraisal...
be it a difference in grading, or a concern over value, return the item to us for a full and complete, no-hassle refund.
You'll agree, that's a great guarantee... and a great way to do business.
Estate Jewelry Ltd. Liability Co.